One runtime, many verticals.
The agent orchestration, retrieval scaffold, and UI primitives are shared. Each new vertical reuses most of what we built before — which is where the economics come from.
Generic SaaS makes every small service business bend to the same template. We build the other way — one vertical-complete product at a time, with agents doing the domain-expert work that used to cost a year of engineering per niche.
ServiceTitan works because home services has 100,000+ US contractors. Most service niches number in the low thousands — too small to amortize per-customer config, too deep for horizontal tools. The middle is empty.
What used to take a specialist-consulting team months to configure per shop — playbooks, workflow logic, integration wiring — a domain-grounded agent now handles per session. The economics flip.
Domain intake. We build the knowledge base with the trade — playbooks, routing logic, edge cases — so the agent speaks the work. Every answer is traceable to a source.
Agent composition. The runtime picks the right workflow for the job in front of it and structures the output consistently, no matter how the work arrives — online, phone, or counter.
The shop-floor app. Owners, teams, and customers each get the surface they actually need. Humans approve every customer-facing action. Nothing that requires IT.
The agent orchestration, retrieval scaffold, and UI primitives are shared. Each new vertical reuses most of what we built before — which is where the economics come from.
Every Notto product ships with analytics from day one — where the money leaks, where the time goes, which parts of the workflow break. No separate BI stack.
We integrate read-only with whatever the shop already uses. No rip-and-replace. Software that joins the family, not replaces it.
Agents do the diagnostic and routing work. Humans approve every customer-facing action. Every decision is logged and reviewable. No autopilot on someone else's business.
A bar build would ground retrieval in the venue's menu, supplier catalog, POS history and house rules. Agents would handle reservations, stock-outs, and shift hand-offs — assembled for this venue, not configured from a template.
Every Notto product runs on the same three-layer stack. The adaptive shell renders what the current engagement needs. The agent layer plans, delegates, and recovers. The retrieval layer is scoped per tenant with every answer traceable to a source.
This is the shared asset. It's why we can ship a new vertical in months instead of years — and why the economics work at shop-family prices.
notto · runtime blueprint
Our first product is in pilot now. Vertical #2 is in scoping. If you run a service business, think your industry might be next, or want to help build — we'd rather start talking early than polish a pitch.